Client: Wilderness Adventures
A leader of teen summer and adventure camps
around the world
Trail Map Design
I was super excited when I was approached with this project because the whole idea was for it to be fun and something kids would want to keep after their summer camp was over. The idea was to create a "trail map" of sorts for kids to keep with them throughout their summer camp and "steps" detailed on the back that would move them farther along the trail and eventually get them to the blue ring at the end of the trail, earning incentives. The final design was a mix of photos and illustration in a 4-panel brochure layout that turned out being a hit with campers throughout the season.